From Magento2 to Salesforce
Project management : Web and e-commerce integration for a luxury Swiss watch and jewellery brand
This luxury company had decided to change its CMS (Content Management Software). The company turned to our agency to help them manage this huge project, in particular because of our Salesforce expertise.
We first had to export the content from the old Magento2 CMS, then re-implement it on the Salesforce Commerce Cloud platform. Project duration: 7 months.
01
Background & Objectives
A new CMS
This watch and haute-joaillerie brand wanted greater flexibility in the design and creation of content for its web interface. New components (text+image block, slider, product carousel, header, CTA) were designed by the graphic designers and developed by the developers on the new CMS. A new database of visual assets has also been set up to facilitate the use of different asset formats on this new CMS.
The reasons
- New storytelling pages
- New blog pages
- New product pages
- New catalog pages
- Simplified merchandising management
A project with multiple dimensions
A change of CMS requires a complete migration of content from the old to the new CMS. Coordination with all the parties involved in the project is essential: in-house project managers, web developers, graphic designers, technical agencies and translation agencies.
The Swiss Peak was the sole agency responsible for contributing to and coordinating the project.
The requirements
- Strict deadlines to be met
- (Project management tools)
- Flexibility and adaptability
The objectives behind the project
- Development of a new UX (user experience) for site visitors.
- Extended design possibilities at back-end level (no more in-house creative dependency).
- Easier page creation process and overall e-commerce management.
- Centralised management of brand assets to improve branding consistency.
The needs
- Mastery of Magento2
- Mastery of the Salesforce Commerce Cloud ecosystem
02
Development
03
Challenge
Throughout the work on the new CMS, our agency kept the current Magento2 site up to date, helping to double up some of the new advertising campaigns on Magento2, then replicating them simultaneously on Salesforce Commerce Cloud.
- Double contribution
In total, our agency undertook to export all the content, then to re-implement it on Salesforce Commerce Cloud, representing work on more than 600 pages, including a large e-commerce section, all in 10 languages.
- Volume of contribution
Some of the content was implemented as we went along, with limited foresight.
During the implementation of the content, there were numerous adaptations to the visual formats, as well as the testing phases for the new components on Salesforce Commerce Cloud.
A number of technical bugs added a layer of complexity to the project management: some visual formats were not supported, transformations, customisation of the page designer and video subtitles.
- Iterative process
- Flexibility and adaptability
04
Conclusion
Our agency is very proud to have been able to support this luxury Swiss watch and haute-joaillerie brand in its CMS platform migration, while keeping the old system up to date while the transfer was finalised.
Our teams were able to help set up the storytelling, blog and catalogue pages, and revamp the site, which is available in 10 languages and more than 11 markets.
After many long months of intensive collaborative work, it was with great pleasure and satisfaction that this assignment came to an end.
- Project management